Cannabis Product Promotion 101: Everything You Need to Know to Stay on Top of Sales
by Kyle Hall on Dec 19, 2021
Cannabis Product Promotion 101: Everything You Need to Know to Stay on Top of Sales
Cannabis is a controversial topic that has been debated for decades. Unfortunately, that debate is still going on, but with more and more states legalizing cannabis, entrepreneurs have many new business opportunities to get in the game.
In the cannabis industry, you never know what will happen next. So we'll give you a rundown on how to stay on top of sales for your online dispensary.
1. Manage the Inventory
First off, it's essential to keep up with inventory management and have a system that allows quick information dissemination throughout your company. In addition, it would be best to track all orders through every stage of production and shipment so that nothing falls through the cracks.
2. Track Social Media
Social media has become a compelling platform for building brand awareness and expanding your sales reach. However, every post needs to be optimized, tracked and measured to see which networks drive the highest return on investment (ROI). Track every like, click, share, or retweet.
3. Track Product Performance
It's essential to track your products' performance to ensure customer satisfaction with current developments. This will also help you determine what is popular among customers to consider increasing the inventory of those items in the future.
4. Monitor Competitors' Activity
While monitoring your competitors' activity when increasing your online dispensary sales may seem counterintuitive, this step becomes crucial when you want to stay on top of the market. In addition, this will help you figure out what changes to make in your business and position yourself against competitors.
5. Track Brand Sentiment
Another social media network tracks specific topics, such as companies' names or products within specific geographic locations (usually countries, states or cities).
6. Create Content for Organic Search Optimization
Of course, there's also standard SEO: building links, including keywords, and tagging images all help increase your site's rankings and eventual traffic over time. But you can accelerate those efforts with some extra work that focuses on getting early visits by creating social media posts that also serve as excellent long-form content pieces.
7. Use a Lead Management System
Suppose you're doing any marketing or advertising, including email campaigns and pop-ups. In that case, it's essential to use a tool that allows you to capture information from interested site visitors. This is incredibly valuable because it gives you insight into where your customers are coming from and what types convert the best.
8. Monitor Reviews
Reviews on sites like Yelp and Google can significantly impact your online dispensary sales. Some customers are likely to make purchases based on positive thoughts. In contrast, most consumers say they completely or somewhat trust these reviews more than promotional material.
9. Use Mobile Ads
Mobile advertising is becoming increasingly important as people shift their browsing habits to phones and tablets. Make sure that your site is formatted correctly for mobile devices, and consider using ads specifically designed for mobile users.
10. Use A/B Testing
A/B testing, or split testing, compares two different versions of a web page or email to see which one performs better. This can be a precious tool for increasing online dispensary sales by helping you determine what works best with your customers.
11. Create a Strong Social Media Presence
Having a solid social media presence is key to any successful online marketing strategy. You need to be actively engaged on your networks and constantly share fresh content.
12. Use Google Adwords
Google AdWords is a pay-per-click (PPC) advertising service that allows you to place ads on Google and its partner sites. PPC can be an incredibly effective way to drive traffic to your site quickly, but it's essential to make sure that you're targeting the right keywords and that your ads are well written and optimized.
13. Consider Retargeting
Retargeting is a form of online advertising that involves targeting people who have already visited your site. For example, Facebook and Google offer retargeting services that allow you to display ads to people who have browsed specific pages on your site. This can be a great way to increase online dispensary sales by drawing customers back to your website after leaving and reminding them of the products or services you offer.
14. Send Direct Mail
Direct mail, or physical advertising material sent via USPS, is an excellent way to target customers in a particular area and those who are local but may not necessarily use social media (or even browse the web). Be sure to research demographics and current trends before sending out any advertisements.
Create a robust email marketing campaign. Email marketing is perhaps one of the oldest forms of marketing, but it's still relevant today. With services like Mailchimp, creating an effective email campaign can be extremely easy. In addition, it will allow you to connect with customers who have already shown an interest in your products or services.
15. Include Promotional Coupons
Create discounts for new customers or existing ones who refer friends to your dispensary. This type of promotion is a great way to increase online dispensary sales while rewarding customers for their loyalty.
16. Use SEO to Increase Organic Traffic
SEO, or search engine optimization, is the process of optimizing your website, content, and online dispensary sales pages so that they rank higher in relevant search results. By taking care of some simple tasks like including keywords on your site and sitemaps and titles optimized for specific phrases, you can start attracting organic traffic from Google and other popular search engines.
17. Create Video Content
Videos are perhaps one of the most effective forms of marketing because they can establish trust between a brand and its customers while showcasing products in action. So please post them directly to social media platforms and YouTube, which can help give you more exposure (and eventually drive traffic back to your website).
18. Participate In Trade Shows
Attending and exhibiting at cannabis trade shows can be a great way to reach new customers, build relationships with distributors and promote your brand. Do your research to find the correct display (and booth) for your business.
19. Give Away Free Samples
One of the best ways to get people interested in your products is to give them a taste (or smell) of what you have to offer. By providing free samples, you can increase online dispensary sales and encourage customers to return in the future.
20. Track Results and Analyze Data
The only way to know whether or not your marketing efforts are working is to track their results and analyze the data. This can give you an idea of what's working and what isn't, and it may even help you discover specific trends that could benefit your business moving forward.
21. Stay Active on Social Media
Just because we all love spending time online doesn't mean people like to browse Facebook or Twitter while at work (in fact, some employers block access to such sites). So make sure you post updates when your audience is most likely to see them.
22. Target Specific Demographics
Not everyone is interested in cannabis products, so targeting specific demographics when marketing your dispensary is essential. This could include things like age, location, and even interests.
23. Get Involved In the Community
One of the best ways to connect with potential customers is to get involved in the community. Sponsoring events, donating to local charities, or simply getting involved in conversations on social media can help you build trust and credibility with potential customers.
24. Offer Loyalty Rewards
Loyalty rewards are a great way to show appreciation for your customers while also incentivizing them to return in the future. This could be as simple as a free product for every 10th visit or a discount on future purchases.
25. Run an Influencer Campaign
Social media is all about sharing, and one of the best ways to reach a new audience is by having other people share your content on their social media pages. This could be as simple as asking them to write a review or include your dispensary sales page in their bio.
26. Work with Affiliates
It's always good to have additional support when marketing your dispensary, so why not look into working with affiliates? You can find someone who has an already established following, promote each other's content and help grow both businesses simultaneously.
27. Create Landing Pages for Different Types of Products
If you have multiple different types of products, it may make sense to have separate online dispensary sales pages for each. This will help to improve the user experience (and hopefully increase sales).
28. Develop a Strong Branding Strategy
A strong branding strategy is vital for any business, especially for dispensaries. Your branding should be consistent across all platforms, and it should accurately reflect the values of your business.
29. Use Marketing Automation Tools
Marketing automation tools can be beneficial in automating specific tasks like email marketing or social media posting. This can save you time and focus on other aspects of your business.
These are just a few ways to market your cannabis dispensary. By implementing some (or all) of these strategies, you'll be able to sell your dispensary more effectively and generate higher revenue.
By following these tips, you can see a noticeable increase in online dispensary sales and reach more customers than ever before. Keep in mind that marketing is an ever-evolving field, so stay up to date with the latest trends and techniques if you want to stay ahead of the competition.
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