15 Tips for Speaking With Dispensary Owners
The cannabis industry is quickly becoming a billion-dollar business, and there are thousands of dispensaries across the country. This means that dispensary owners are in high demand! If you want to succeed in this competitive field, you need to understand how to talk with dispensary owners about their business. Here are 15 tips on how to speak with dispensary owners effectively so they will listen to your ideas.
1. Meet them in person
It is highly recommended that you meet with dispensary owners face to face before ever speaking over the phone or emailing them. It is much easier for someone to dismiss your calls and emails than for them to ignore a chance to meet in person. Meeting with prospective clients in person will give you an advantage over those who cannot afford to travel. There is a good chance that dispensary owners will meet with you if you are in their area. Also, if you can travel to other states where cannabis is legal, there is a greater chance of meeting with dispensary owners.
2. Do your research
Before meeting with dispensary owners, you must do your research on their company. This will include learning about their products, customer base, and competition. It is also essential to familiarize yourself with the laws in the state where the dispensary is located. Dispensary owners are much more likely to take you seriously if you come across as an expert in the cannabis industry. This will also give you something to talk about with the dispensary owner.
3. Come prepared
When you meet with dispensary owners, you must come prepared with everything they could need for their business. Come to the meeting with product samples, mock-ups of products, resumes of people interested in working at their dispensary, and information on your company. If you bring them something related to what they are looking for, it will be much easier for them to listen to you. This also means you should have a business proposal ready to present to them.
4. Be respectful
It is essential to remember that dispensary owners are people just like anyone else. Treating them with respect will give you a better chance of getting the support you need from them. You have no reason to talk down on competitors or even on some dispensaries. If they do something wrong, explain how they can do it differently. Also, thank them for their time when the meeting is over.
5. Be confident
It would help if you exuded confidence when speaking with dispensary owners. This means having a firm handshake, making eye contact, and dressing the part of someone professional in public relations. Your poise will show dispensary owners that you can handle their business efficiently, even if it is your first time. On the other hand, if you seem unsure of yourself, they will perceive you as unprofessional, which will hurt your chances of getting the help you need.
6. Help them solve problems
The best way to get someone on your side is to present them with a problem that needs solving. By showing dispensary owners how their business can grow, you will be speaking with them on their turf, and they will want to listen. This means that you should never talk about what your company can do for them but instead focus on how you can help the dispensary solve a problem.
7. Follow up
It is imperative to follow up with dispensary owners after meeting with them. This will show that you are serious about working with them and that you are not just another person looking for a quick sale. If you do not follow up, then there is a good chance that they will never contact you ever again. In addition, you should send them updates on your company or products that they are interested in every so often to ensure that they stay up to date on what you have to offer. This also lets you follow up if their dispensary is experiencing difficulties. Finally, by following up, they may see your value, which will make it easier for them to work with you in the future.
8. Keep an open mind
There is a good chance that dispensary owners will present some valid points about how your company can better serve their business. If you perceive someone as a potential obstacle to your success, it will be impossible for them to support you. When these types of situations arise, learn from the information they provide and use it to make your business even better. Disruptive technology and competition are not always bad things, and by keeping an open mind, you will be able to see its potential.
9. Don’t give up
There is a good chance you will not get the support from dispensary owners that you were hoping for on the first try. This does not mean you should give up and move on to the next dispensary. Instead, take the information they have given you and use it for future meetings. By taking the time to listen to their concerns, you will be able to work on addressing them in a way that is beneficial for everyone involved. Take this opportunity to show dispensaries what your company has to offer and how it can give customers a better experience with cannabis products.
10. Be professional
Although you deal with an industry that the government still restricts, there is no reason to act unprofessionally. When speaking with dispensary owners, always behave professionally at all times. This means dressing for success and treating everyone whom you meet with respect, no matter if they are competent or not. Always listen to what they have to say and never interrupt them. Being professional will show dispensary owners that you are serious about working with them and that you have the best interests of their business at heart.
11. Don’t be pushy
One of the worst things you can do is act pushy with dispensary owners. Being pushy will make it very hard for them to respect your company, which will hurt your chances of getting their business. If you want to get dispensaries on board, you must consider that they might not be interested in what you have to offer. When this is the case, it is best to move on and find another dispensary that may be more interested in working with you.
12. Have a solid plan
If you want to get dispensaries on board, you must have a solid business plan that outlines what your company can do for them. This means having a well-organized and professional proposal filled with information on how your company can help dispensaries improve their business. Your bid should be well-written, but it should also be tailored to the specific needs of the dispensary that you are targeting. By having a solid plan, you will be able to show dispensaries what your company is capable of and how it can help them reach their goals.
13. Don’t try and sell
There is a good chance that dispensary owners will not be interested in what you have to offer at first. If this is the case, it is best to move on and find someone else who may want to work with you. It can be very frustrating when this happens; however, if you believe in your company, you will know that it is better to wait for the right opportunity than act out of desperation. If you try and push your company on dispensary owners, they are more likely to see your lack of professionalism and turn their backs on you.
14. Treat dispensaries like any other customer
When trying to get dispensaries on board, you must remember to treat them like any other business. This means respecting their time and ensuring no information is leaked to anyone else. Even though your company wants to help dispensaries improve their sales, the only way that this will happen is if they feel comfortable working with you. By taking the time to show dispensaries the respect they deserve, you will be able to build a rapport and establish a great business relationship.
15. Focus on what your company does best
Each dispensary has its strengths and weaknesses that need to be considered when looking for someone to help them. If you want to get dispensaries on board, you must focus on what your company does best. This means highlighting the services you offer and explaining how they can help dispensaries improve their business. It is also essential, to be honest with dispensary owners and tell them if you are not the right fit for them. Doing this will save everyone time and stop you from wasting your time.
Getting dispensaries on board can be a difficult task, but by following the tips in this article, you will be well on your way to success. Remember always to act professional, focus on what your company does best, and never push yourself on dispensary owners. If you can do these things, you will be able to establish great relationships with dispensaries and turn them into your biggest advocates.