--AATAC, the Asian American Trade Associations Council, provides an aggregate reach of over 90,000 convenience, gas, corner store, and other retail outlets across the United States
Dulles, VA. --May 25, 2018
Empire Rolling Papers (ERP www.empirerolling.com) announced today that it had signed an agreement with the Asian American Trade Associations Council (AATAC) to expand the portfolio of Empire Rolling Papers and branded products. AATAC’s member retailers include branded locations such as Hess, Mobil, 76, Gulf, Chevron, BP, Sunoco, and other convenience stores throughout the United States.
The AATAC is a national association council of buying groups and trade associations integrated under one entity that spans over 50,000 primary and affiliate members collectively canvassing over 90,000 convenience stores, gas stations, corner stores, and other retail outlets throughout the United States. In addition, the group forms relationships with select corporate suppliers for the benefit of the group, supports the various groups under its wing, hosts trade shows and private meetings, and distributes newsletters and other communications to its member partners, predominately independent retail owners of Asian and Indian descent.
AATAC will be rolling out Empire Rolling Papers in an initial phase to 4,000 convenience stores, followed by expansions to other markets within 90,000 outlets reach of the association. The agreement includes preferred positioning and countertop display of Empire Rolling Papers branded products and in-store marketing and merchandising activation. Underpinning the expansion will also be clerk and owner education supported with storefront communication to educate customers and influence preferred sales of Empire Rolling Papers products.
Empire Rolling is a leading manufacturer of printed-on rolling papers. Empire Rolling is well known for its signature $100 Bill Rolling Paper, the “Benny” available online and in stores. For more information, visit www.empirerolling.com, and individuals can follow @empirepapers.